Earth Day 2025: Creating Authentic Action with Affiliate Partnerships

Consumer behaviour has shifted dramatically. Today’s shoppers don’t just prefer sustainable options—they demand them. For brands with legitimate sustainability stories, Earth Day 2025 represents a strategic inflexion point to connect with high-value audiences who share their values.

This is where affiliate marketing becomes invaluable. Unlike traditional advertising that simply broadcasts messages, affiliate partnerships create authentic connections between sustainability-minded consumers and brands making genuine environmental impact.

The most successful Earth Day campaigns won’t be those shouting the loudest—they’ll be those creating meaningful connections through trusted publisher voices.

Three Ways to Amplify Earth Day Initiatives

 1. Curate with Purpose

Don’t just promote any “green” product. Create thoughtfully curated collections featuring brands and products with verifiable sustainability credentials. Create dedicated Earth Day shopping guides that highlight products with specific environmental benefits, such as carbon-neutral shipping, plastic-free packaging, or circular design principles.

2. Tell the Complete Story

Move beyond product features to showcase the tangible impact of consumer choices. The most effective affiliate content doesn’t just sell sustainable products—it educates consumers on why these choices matter. Publishers and brands who connect product recommendations to real environmental outcomes create more compelling content that drives action.

3. Leverage Data to Match Values with Value

Utilise smart insights and analytics to align sustainable product recommendations with audience values, creating content that resonates on both emotional and practical levels.

Beyond the Day: Building Year-Round Sustainability Partnerships

The most effective Earth Day campaigns extend beyond April 22nd. Forward-thinking brands are already developing affiliate strategies that turn seasonal interest into ongoing engagement with their sustainability initiatives.

By partnering with publishers who authentically connect with environmentally-conscious audiences, brands create lasting relationships that deliver value long after Earth Day ends.

Here are publishers from across our global network that help brands deliver long-term sustainability initiatives:

Faircado

Faircado was created to increase the circularity of produced goods while helping every consumer save time, money, and CO2 when shopping online. An app and browser extension, Faircado aggregates millions of second-hand items from shoppers’ favourite marketplaces. With Faircado, consumers can search for anything, get the best alternatives, and save money and the planet.

ThirdFind

ThirdFind is the dedicated search and comparison destination for preloved luxury bags. Operating as an inventory-free platform, shoppers can discover and buy unique bags from the world’s most trusted luxury resellers. By embracing the circular economy, ThirdFind reduces waste and extend the lifespan of designer items by partnering with respected resellers and guiding consumers to the perfect preloved luxury item quickly and simply.

TreeApp

TreeApp supports hundreds of brands with their sustainability goals by funding climate projects and planting trees where they’re most needed. For every user that watches a brands video, TreeApp will plant a tree, empowering communities around the globe, while reaching target audiences.

TreeApp were the official sustainability partner of DealMaker Europe last month. Together we:

The Bottom Line

Earth Day 2025 represents a unique opportunity to align purpose with performance. Through strategic affiliate partnerships, brands can amplify their sustainability messages through trusted voices that inspire real action.

At Rakuten Advertising, we create meaningful connections by connecting the right brands with the right publishers to reach the right audiences. When sustainability messaging is delivered authentically through trusted partnerships, everybody wins—brands, publishers, consumers, and, ultimately, our planet.

Are you ready to amplify your sustainability goals? Let’s connect!