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2025 Rakuten Optimism Golden Link Awards: Winners Revealed!

Our Rakuten Optimism Golden Link Awards were held in Carlsbad, California, on May 28th, 2025. Hosted by comedian Adam Mamawala, the event brought together some of the best and brightest in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!

Golden Link Award Statues

We are delighted to announce the winners of the 2025 Rakuten Optimism Golden Link Awards, an event to recognize the best and brightest in the affiliate and digital marketing industries. The Golden Link Awards, a highlight of the 2025 Rakuten Optimism event on May 28th, 2025, and hosted by comedian Adam Mamawala, marked a night of celebration and achievement.

We extend our heartfelt congratulations to all the winners and express our hope for their continued success in their affiliate and digital marketing endeavors.

  • Best Influencer Campaign: Sam’s Club and BrandCycle
  • Best Campaign Optimization: Bloomingdale’s
  • Best Cause-Based Campaign: Klarna
  • Best Global Campaign: Diesel and SPRNV
  • Best Collaboration: Citi and Credit Karma
  • Best Collaboration with Rakuten: Newegg
  • Affiliate Team of the Year: Cole Haan Affiliate Team
  • Agency of the Year: JEBCommerce
  • Advertiser of the Year: Chase Credit Cards
  • Publisher of the Year: Capital One Shopping
  • Lifetime Achievement Award: Walt Roloson, Capital One Shopping

—

Thank you again to our esteemed panel of judges who share our passion for performance marketing and our mission to drive the industry forward.

  • Jim Nichols – Founder of Exclamation Marketing Solutions and Board Member of the Performance Marketing Association
  • Matthew Wood – Founder of Hello Partner, PI Live, CreatorFest, and Influencer Marketing Show.
  • Tricia Meyer – Executive Director of the Performance Marketing Association

Thank you to all our attendees for being part of this memorable event, and congratulations once again to all our winners!

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Rakuten Advertising

Rakuten Advertising leads the industry in delivering performance-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.

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